Use Video Agent when the hard part is deciding what to make, not merely rendering a shot. A strong brief gives the agent a product truth set, audience, offer, channel, duration, and constraints.
Generate genuinely different concepts, then compare hooks and message structure before spending effort on polish. Keep human approval gates for claims, likeness, product accuracy, and brand voice.
Evaluation card
Run one controlled test.
- Keep the brief and source assets identical.
- Record retries, credits, and human review time.
- Inspect product truth and temporal consistency.
- Confirm commercial terms before publishing.